When I first thought about Cersaie 2018 the first idea that came to my mind was to recreate a welcoming and relxing environment, fully dedicated to our longtime customers. Nothing to do with the cold and stiff settings we are used to see at some fairs, even if less often nowadays. The idea for the SPA stems right from this concept, with relax areas, hot springs paths, exterior solariums and the products for the beauty farm. So I thought…”this is the right mood to represent our brands Ferro, Vetriceramici, Spc and Endeka“. And so it went… For sure, a noteworthy SPA that really cares for its guests cannot overlook the lounge area and taking care of the menu. So came the nice idea to cook open view with experienced chefs and offer tasting itineraries of Italian excellence food. How sweet…! Great Italian historical companies that decide to come together for a shared goal, that is exalting tradition for the production of excellence. I really liked this! So the search for local companies began, all of them based in Emilia-Romagna, that gave me the chance to make a little dream come true. First among them Bompani, offering a complete appliance set, fully designed and made in Italy, that will frame our show cooking events…in black and red. In the kitchen, chefs and cooks will rotate to cook open view gourmet delicacies. Within the trove of Emilian products, two that the whole world envies us caught our attention. Olive oil and balsamic vinegar. Coppini Arte Olearia and Acetaia Leonardi. Valuable companies that work following strict quality schemes and who joined our initiative with enthusiasm and participation. We organized together the tasting itineraries that will accompany our days at the fair. Our spa will be also enhanced with the help of a cosmetics company, “Il Tempio Della Salute” – Thermae di Salsomaggiore”, a guarantee for made in Italy quality that granted us the chance to showcase their products, too. Combining food and ceramics is no novelty, but done our way, it probably will be. See you soon.